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I thoroughly enjoy branding as a process from the research discussions to the end result. The client's vision is central to the process whilst making sure the applications of the branding convey the exact intended feeling to the viewer. Here are a few of my recent branding assignments.

I thoroughly enjoy branding as a process from the research discussions to the end result. The client's vision is central to the process whilst making sure the applications of the branding convey the exact intended feeling to the viewer. Here are a few of my recent branding assignments.

Lush Life Cafe (2021)

I worked on the logo as well the menu chalkboards. I also did the photography for the cafe's instagram account which included ambience and food photography of the dishes created by the brilliant Chef Juggy.

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french-desserts
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Lush life - fro white bg
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Lush life logo - for green bg
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scrambled-eggs
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Shrug Life Crossfit (2020)

2020: I worked on the Crossfit gym's brand identity: their logo and wall murals along with on ground communications for pricing and markers and signage on site.

Lush Life and Shruglife are part of the same company with different focus points on sport/fitness and food. Therefore I kept their brand languages a bit playful with a design bridge so the two aesthetics complement each other.

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mural
Shruglife crossfit logo-02
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Logo and identity design for an online directory and pitching/networking site of film based professionals in India.

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Cinevesture1-100
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Screenshot 2021-05-27 at 10.50.07 AM

Logo and identity design for an online furniture store based in Europe. Tools: Adobe Illustrator, Adobe Photoshop, Figma, Google Material Design

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RLD BRAND GUIDE V6

Logo and identity design for an Indian startup working in the kids' education sector in  interaction design and toy design applications. Tools: Adobe Illustrator, Google Material Design

Little CubbiesArtboard 18-100
Little CubbiesArtboard 11-100

Social media identity & promotional material for LA based musician and his recent single's launch. Tools: Adobe Illustrator, Adobe Photoshop

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Brand identity for a 3D engineering services company based in Chennai. Tools: Adobe Illustrator.

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Logo design and UI/UX for a news website based in New Delhi. Tools: Adobe Illustrator, Figma

ihc logo
Story Layout

Identity design for an Indian start up platform focussing on a professional training app for companies who upskill their workforce through online teaching tools. Tools: Adobe Illustrator, Google Material Design.

TakeUpArtboard 10 copy 7-100
Take up_branding guide